Giving wisely
How do I choose an animal charity I can trust?
Check it's registered, see how it spends its money and what it achieves, and cross-check an independent watchdog before you give.
Choosing an animal charity →What are the different ways to give to animals?
One-off and monthly gifts, symbolic adoptions, sponsorship, payroll giving and legacies all help in different ways.
Ways to give →How can I help endangered animals?
Support reputable conservation groups, make wildlife-friendly everyday choices, and avoid products that fuel poaching and habitat loss.
How to help endangered animals →Adoption & sponsorship
What is symbolic animal adoption?
You don't take an animal home — your gift funds the care and protection of a species, often with a certificate or updates in return.
Symbolic animal adoption →What does sponsoring a species pay for?
Sponsorship typically funds habitat protection, anti-poaching work, veterinary care and the wider programmes that keep a species safe.
Sponsor a species →Can I donate in memory of a pet?
Yes — a memorial gift lets you honour a pet you've lost by helping other animals, often as a one-off or in place of flowers.
Donate in memory of a pet →Rescue & ethical travel
What happens to animals after they're rescued?
Rescued animals are assessed, treated and rehabilitated, then released where it's safe or given lifelong sanctuary care if they can't cope alone.
What happens to rescued animals →What is ethical animal tourism?
Watching animals in the wild or at genuine no-contact sanctuaries — and avoiding rides, cub-petting and shows that rely on cruelty.
Ethical animal tourism →Where can I donate to help animals now?
Our donate page explains the not-for-profit this site supports and how your gift helps animals in need.
Donate →